Nearly three years ago MassInc published an article titled "
Rooting for the Home Team" in the pages of its Commonwealth Magazine.
"Red Sox Nation is still basking in the glow of its first World Championship year since 1918, but baseball fans are finding plenty of places other than Fenway Park to take in the national pastime. All over Massachusetts, minor-league baseball is booming."
"For small and, in most cases, struggling cities across the Commonwealth, having their own boys of summer has been seen as a boost, providing locals with an affordable night at the ballgame and residents of surrounding suburbs with a reason to venture into the city next door."With tickets priced at $5.50, $4 for parking, and $2 hot dogs, its affordable entertainment for Fall River families.
To me, a minor league baseball team in Fall River will do more for economic development than the arts overlay district or a restaurant row. Simply by the numbers, a baseball facility can attract more customers than the Narrows or other arts venues. A baseball stadium could also be a catalyst to neighboring businesses much like the pubs and restaurants that surround Fenway Park on a gameday. Working together, fans could watch a baseball game and then grab a bite to eat at a local restaurant after the game, or go listen to some live music nearby.
Over the team’s first three seasons, the Brockton Rox average attendance grew from 3,100 to 3,600 and then, last year, 4,000.
The attraction of minor league baseball has even caught the attention of
New Bedford Mayor Scott Lang who has made no secret that he wants the Cape Cod Baseball League to expand to the city. New Bedford is very, very interested in a Cape expansion team, if the league is going to expand. "The city has a great deal of interest from other baseball entities. It's inevitable that we will have a team in the city. My preference is a Cape team."
Minor League Baseball in Fall River. Why not?
This was an afterthought to the post, but wouldn't a baseball stadium be a good fit for Fall River's newest company, Nokona Athletic Goods Co.. The new manufacturing facility at Airport Road includes a manufacturing center, where visitors can watch a bat made from start to finish. The facility is planned to include an outdoor baseball diamond and indoor batting cages to provide an opportunity to use the company’s bats.
Heck, if they are planning to build an outdoor baseball diamond already, how much harder could it be to build 3,000+ seats?
However, to multiply the positive benefits of economic development, the newest tenant of the Industrial Park may have to be enticed to relocate along the waterfront or along Interstate 195. There are several remaining Quaker properties that are sufficiently large (8, 15 acres) to include a manufacturing facility, baseball stadium and parking. In comparison, Campanelli Stadium (Brockton Rox) and the Shaw’s Conference Center are sited on a five acre parcel of land that was part of the Brockton High School campus.
What better way to market a baseball bat brand than to baseball fans at Nokona Field?
If only FROED would deliver the pitch...